Lufthansa: driving engagement at key trade shows

Challenge

Lufthansa needed to stand out in a crowded B2B exhibition space, attracting high-value prospects to their stand at Europe’s biggest trade shows. With fierce competition, they required an innovative, high-impact activation that would drive footfall and create meaningful connections. 

Solution

SWC Partnership created an interactive, high-stakes experience to draw attendees in: 

• A branded safe filled with return Business Class flights from Europe to New York. 
• Personalised invitations with unique codes sent to prospects before the event. 
• Live engagement—attendees visited the Lufthansa stand to enter their code and try to crack the safe. 

Results

• High-impact engagement with key decision-makers. 
• New business relationships formed, existing ones strengthened. 
• Unprecedented footfall—nearby exhibitors even complained about Lufthansa’s popularity! 

Looking to make an unforgettable impact at your next event?

SWC Partnership delivers experiential marketing that gets results.