Lehvoss Personal Care: a fresh look for a competitive market

Challenge

As a global leader in chemical and mineral specialties, Lehvoss Personal Care needed to elevate its brand presence in the highly competitive beauty and fragrance industry. Despite having strong brand values, these were not effectively reflected in their website, product communications, or marketing materials. 

The challenge? Differentiate the brand from competitors. Showcase innovation and sustainability. And engage beauty and perfume formulators with a compelling narrative. 

Solution

SWC Partnership developed a bold new brand identity, shifting the focus from technical formulations to the beauty and potential of raw ingredients. 

• Visual transformation – a fresh design approach featuring warm, contemporary color palettes, striking imagery, and refined typography 
• Ingredient storytelling – showcasing key ingredients like Meadowfoam Oil to highlight Lehvoss’ impact on end products 
• ABM-led strategy – a targeted account-based marketing (ABM) approach to reach niche beauty and fragrance professionals 

Results

• A stunning new brand identity that sets Lehvoss apart from competitors 
• Globally adaptable marketing assets for a consistent brand presence 
• Increased engagement and awareness among beauty industry formulators 

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