Markforged: expanding a global 3D printing brand in EMEA 

Challenge

Markforged, a leading U.S additive manufacturing company, had a strong foothold in North America but needed to strengthen its brand presence across EMEA, particularly in the UK, Germany, Scandinavia, and Italy. 

While the company had a wealth of marketing content, it was primarily tailored to large corporate enterprises, making it difficult to connect with small and medium-sized businesses (SMEs) in Europe. They needed a strategic, local marketing partner to adapt and refine their messaging for regional markets.

Solution

As Markforged’s full-service EMEA marketing agency, we implemented a localised, market-specific strategy to boost brand awareness and engagement. Our key initiatives included: 

• Transcreation & localisation: adapting U.S. marketing materials, including eBooks, brochures, and promotional assets, into English, Italian, French, Spanish, and German. 
• Regional content creation: producing localised case study videos, such as PrintCity (Manchester University) and Paralympic triathlete Joe Townsend, to resonate with European audiences. 
• Event branding & execution: establishing a consistent creative look and feel for EMEA trade shows and conferences, managing event planning, setup, and on-the-ground support. 
• Digital & media strategy: running independent EMEA-specific marketing campaigns while maintaining global brand consistency, including media planning, buying, and digital campaign asset creation. 

Results

Since 2021, SWC Partnership has played a pivotal role in Markforged’s EMEA expansion, delivering: 

• A cohesive global brand presence, localised for European markets. 
• Stronger customer and VAR (Value-Added Reseller) relationships, leading to increased engagement. 
• Custom campaigns tailored to regional audiences, improving brand relevance. 
• Increased sales of X7 and Mark Two printers, positioning Markforged as the premium 3D printing solution in EMEA. 

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