Fashion Retail Academy: a bold rebrand for a future-ready institution
Challenge
As one of the UK’s leading fashion colleges, Fashion Retail Academy (FRA) needed a brand refresh that reflected its forward-thinking approach to fashion education.
Their existing visual identity had become outdated and lacked flexibility across digital and physical platforms, leading to inconsistencies in branding. FRA required:
- A modern, fashion-forward identity
- A cohesive brand system for digital and print
- A bold, Gen Z-focused aesthetic
Solution
SWC Partnership reimagined the FRA brand with a striking new identity tailored to its core 16–21-year-old audience:
- Unique orange colourway – a bold, ownable brand colour, ensuring instant recognition
- Clean, modern typography – stylish, powerful fonts for a contemporary look
- Distinct photography style – a visual language built for impact
We also delivered a comprehensive brand style guide, ensuring consistency across all platforms, and rolled out a full suite of digital and print assets, including:
- High-impact OOH campaigns – 6-sheets, street liners, and supersides
- Branded event & marketing materials – banners, direct mail, office signage
- Digital overhaul – website layouts, email templates, social headers
- Prospectus & brand videos – engaging content to captivate prospective students
Results
- Iconic brand presence across London
- Stronger, more cohesive creative identity
- Seamless brand application across digital & print
- A future-proof visual identity to support FRA’s growth
Ready to transform your brand?
At SWC Partnership, we create impactful, lasting brand identities that stand out. Let’s work together.
