Markforged: bringing customer stories to life through video marketing

Challenge

Markforged, a global leader in industrial additive manufacturing, wanted to showcase how The Digital Forge—their powerful 3D printing platform—empowers individuals and businesses. 

As their EMEA marketing agency, we were tasked with creating a compelling video series that captured real customer success stories. The first? Joe Townsend, a former Royal Marine Commando turned Paralympic athlete, who uses Markforged technology to design and manufacture custom prosthetics that enhance his performance. 

Solution

To humanise the Markforged brand, we developed a powerful, story-driven video that: 

• Brought Joe’s journey to life through emotional storytelling 
• Showcased how 3D printing empowers individuals, making advanced manufacturing accessible 
• Positioned Markforged as a brand that changes lives, not just industries

Results

• Engaging, high-impact video content that resonated with audiences 
• Strengthened Markforged’s brand identity across EMEA markets 
• Laid the foundation for a long-term video content strategy 

“Helping brands think global and act local is part of our DNA,” says Stef Garner, Account Director at SWC Partnership. “We’re incredibly proud to work with a company that makes a real difference in people’s lives.”