aPriori: empowering automotive innovation through cost management 

Description

aPriori (leading global product cost management software) wanted to grow its presence in the European and North American automotive manufacturing industries.

The automotive industry is going through a major period of big change, driven by electrification and technical innovation.

Challenge

This has challenged how designers and engineers have traditionally operated, and now find themselves under time pressure to electrify and lightweight vehicles. Many design engineers are finding themselves working with new materials and every design decision carries a cost and weight implication.

These big change drivers became the theme for the campaign, positioning aPriori software as the solution to their daily design, engineering and manufacturing challenges.

Solution

Campaign planning and production across major markets with special transcreations for Germany and North America. 

Results

• Major brand impact in leading premium media and across all digital channels
• Leads generated across Europe and North America
• German creative adapted to fit with local values and nuances
• End to end planning, production and management all provided by SWC Partnership.