Mountain Warehouse - Retail Campaign


SWC was appointed by Mountain Warehouse, the UK’s largest outdoor retailer, to create their first ever TV campaign.


No major brand investment over an extended period.

Very low spontaneous awareness among non-customers.


Creative Direction: A new natural photography approach with people our audience can relate to i.e. “that could be me in that ad“.

Strengthen the emotional connection between the brand and its audience and, as a result, see a measurable sales increase.


SWC’s fully integrated multi-channel campaign was brought to life through paid, owned and earned media, including the brand’s first TV campaign.

Sales up over 50%.


  • Client Mountain Warehouse
  • Audience B2C
  • Location London & Tunbridge Wells
  • Geographic scope National
  • Industry Retail

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