Mountain Warehouse: elevating brand awareness with a multi-channel campaign 

Challenge

As the UK’s largest outdoor retailer, Mountain Warehouse had strong market presence but low brand awareness among non-customers. With no major brand investment in recent years, the challenge was to reignite consumer interest and drive measurable sales growth.

Solution

SWC Partnership developed Mountain Warehouse’s first-ever TV campaign, supported by an integrated multi-channel strategy: 

• Authentic storytelling – a natural, relatable creative direction featuring real people, making the audience think, “That could be me in that ad.” 
• Strengthening emotional connection – showcased the joy of outdoor adventures to deepen brand affinity and inspire action. 
• Multi-channel activation – campaign rolled out across TV, digital, and social platforms, maximising reach and engagement.

Results

• Sales surged by over 50%. 
• Boosted brand awareness among new and existing customers. 
• Established Mountain Warehouse as a household name in the outdoor retail space. 

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