Moove Aviation & ExxonMobil: elevating a new brand in aviation

Challenge

Moove Aviation, an official ExxonMobil distributor, needed to establish itself in the European aviation lubricant market—a sector dominated by established competitors and resistant to change. The challenge was to drive brand awareness, generate high-quality sales leads, and position Moove Aviation as a trusted industry player.

Solution

SWC Partnership developed and implemented a multi-channel, data-driven marketing strategy to break into the market and drive engagement. 

• Targeted digital marketing: leveraged LinkedIn and Google Ads to reach key decision-makers and industry professionals. 
• SEO & content strategy: optimised search visibility through targeted keywords and multi-language content across web and LinkedIn. 
• Lead generation & nurturing: integrated lead scoping, email marketing, and InMail outreach into Moove Aviation’s sales pipeline. 
• Engaging video production: Created compelling video content to showcase technical expertise and brand credibility. 
• Analytics & optimisation: Continuous monitoring, reporting, and campaign refinement to maximise results.

Results

• B2B brand presence established in the competitive aviation market. 
• Market-leading engagement rates across digital channels. 
• Top-performing search ads, outranking competitors on Google.
• Enhanced brand credibility as a specialist in aviation lubricants. 
• Measurable sales leads, fuelling a strong and sustainable sales Pipeline. 

Looking to launch and scale your brand in a competitive industry?

SWC Partnership delivers precision marketing that accelerates growth and drives results.