Moove & ExxonMobil - B2B Marketing

Description

Moove Aviation is one of ExxonMobil’s official European distributors of aviation lubricants, hydraulic fluids and greases.

SWC were appointed to work on the brand launch, creative development and to implement the online and offline integrated marketing strategy to drive sales leads and brand awareness across Europe.

Challenges

Announce the arrival of a brand within a change-averse industry, with established competitors already in the European space.

Solutions

Digital marketing used to generate new sales leads within the niche market.

Introduced through:

• LinkedIn and Google Ads
• SEO activity improved organic search visibility
• Lead scoping for sales prospect outreach and integration into client sales tools and pipeline
• Transcreation of multi-language content calendar for regular website and LinkedIn business page posting
• Email and InMail creation distributed with digital audience management and outreach
• Video content production
• Analytics monitoring, reporting and optimisation.

Impact

Results achieved;

• Established a B2B presence in the aviation industry as a credible, technical & professional brand
• Market leading open and response rates across digital channels
• Top serving SERP ads outperforming all competitors
• Brand awareness & specialist credibility enforced
• Measurable sales leads with a strong sales pipeline.