aPriori - Product Cost Management Software

European Lead Generation
Apriori DFMC
Apriori Final route
Apriori poster
Apriori Merchandise


aPriori, a leading software provider of Product Cost Management (PCM), initially appointed SWC Partnership to build their brand presence across the European aviation sector.

Following its success, it was followed by a sales lead generation campaign, launched during the Paris Air Show – Le Bourget.


  • Multi-channel campaign activities across owned, earned and paid channels
  • Personalised direct marketing to the niche audience driving leads into the sales funnel
  • Close tie between marketing and sales to identify and convert leads.


  • Client aPriori Technologies
  • Audience B2B
  • Location London & Tunbridge Wells
  • Geographic scope Pan European
  • Industry Software & Computer Services

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