aPriori - Product Cost Management SoftwareEuropean Lead Generation
aPriori, a leading software provider of Product Cost Management (PCM), initially appointed SWC Partnership to build their brand presence across the European aviation sector.
Following its success, it was followed by a sales lead generation campaign, launched during the Paris Air Show – Le Bourget.
- Multi-channel campaign activities across owned, earned and paid channels
- Personalised direct marketing to the niche audience driving leads into the sales funnel
- Close tie between marketing and sales to identify and convert leads.
- Client aPriori Technologies
- Audience B2B
- Location London & Tunbridge Wells
- Geographic scope Pan European
- Industry Software & Computer Services