What makes for a great campaign?

brainstorm-customer-service-og

IWIDI – I Wish I Did It

IWIDI, or ‘I Wish I Did It’ has become something of an institution at SWC Partnership. Every last Friday of the month the whole team have an early breakfast together and bring 1 or 2 great pieces of marketing/advertising/something exciting they have seen to share with everyone, there are no rules apart from you can’t have done it yourself – hence the title ‘I Wish I Did It’!!

The whole team then go to work critiquing, discussing why it is great, any shortcomings, how it could have been even better and most importantly how we can learn from what makes the work great.

We love these sessions as one persons view is so different from another and it exposes us to a much wider pool of work. That’s why we wanted to share our IWIDI’s with our online connections, to hopefully take the discussion even further with your thoughts and even your own IWIDI’s.

So each month we will share the top 1 or 2 IWIDI’s with you as voted by the SWC team. To kick things off we have December 2018’s top 2:

GDPR and the Post Office

Campaign hub: marketreach.co.uk/personal-data

With GDPR being the flavour of 2018, and such a large and cumbersome topic full of pitfalls, we thought this campaign was very well executed turning the new legislation into an opportunity for Royal Mail. The campaign drove awareness, educating and up-selling their proposition pre, during and post GDPR.

Producing a content led campaign, including the production of a host of whitepapers and supporting articles (link above), along with their own direct mail campaigns in a practical ‘practise what you preach’ approach they positioned themselves as a thought leader and offered a tangible alternative to something considered to be a threat for many businesses.

Three #PhonesAreGood TV Campaign

After the intellectual GDPR campaign of Royal Mail we move onto something a bit more ‘Hollywood’, but no less of a powerful marketing campaign!

Three, the telecommunications provider, launched this advert across TV earlier in 2018, but it is still sending shock waves through the industry. We loved how they took the negative on-trend news reports that ‘Phones are bad’ and flipped it on its head.

With a strong creative idea and what seems like budgetless production we move from starving prehistoric Neanderthals ordering Deliveroo, to Henry VII swiping through Tinder thus preventing history’s unfortunate beheadings, all the way to Snapchatting Moses parting the Red Sea!

With over 1 million views on YouTube the ad obviously struck a chord with consumers, but the resulting press campaign was not well aligned with the TV commercial and we thought could have been better integrated.

https://www.youtube.com/watch?v=rP6Flfu42Qk

So that’s our first IWIDI shared, has it left you thinking ‘I Wish I Did That’? Well come and join the conversation on our Linkedin page with what you think of our top IWIDI’s, and we’ll see you next month for another IWIDI.

See also

SWC-Colour-Final-2

5 Ways to Create a Strong Brand Identity that Resonates Across Markets

In today’s competitive landscape, a brand’s identity is more than just a logo or a tagline. It’s the sum of its values, voice, and visual presence across every touchpoint. Creating a brand identity that resonates across different markets requires more than consistency; it demands cultural sensitivity, adaptability, and strategic creativity. What is brand identity? Brand […]

Read more
Twitch_ The Record-breaking Streaming Platform – Influence4You

5 Reasons why Twitch should be Part of Your Brand Strategy

With over 140 million monthly active users, Twitch has rapidly evolved from a niche gaming platform into a mainstream live content hub. Whether it’s beauty tutorials, music performances or cooking shows, Twitch has become a dynamic space for authentic, real-time audience engagement. For brands looking to build deeper connections and stay culturally relevant in an […]

Read more