Yazoo: refreshing the UK’s #1 milkshake brand
Revitalising Yazoo to attract a broader audience
The challenge
Yazoo, the UK's leading milkshake brand, approached us to refresh its brand image. Known for its health benefits and appeal to families, Yazoo sought to broaden its audience by repositioning itself to attract a wider demographic.
Yazoo was perceived as a brand primarily for children, which limited its appeal to a broader audience. While mothers appreciated its health benefits, the brand needed to evolve to attract teenagers and young adults.
Perception as a children's brand
Limited appeal beyond families
Need to maintain health-focused image
Our solution
The brand refresh involved a comprehensive strategy that included a new visual identity, targeted marketing campaigns, and product innovations to appeal to a more diverse audience.
Developed a new visual identity
Launched targeted marketing campaigns
Introduced product innovations
The results
The brand refresh successfully repositioned Yazoo in the market, increasing its appeal among teenagers and young adults, and expanding its market share beyond families.
What Our Client says
"The Yazoo brand refresh was a game-changer, allowing us to connect with a wider audience while maintaining our core values."