Whiskas: designing the digital gateway to Purradise
Whiskas asked us to support the launch of Purradise, a global brand activation designed to strengthen brand affinity and loyalty to Whiskas. Our role was to develop a suite of emails that would support the global campaign and connect with audiences in France, Germany and the UK.
The challenge
For this project, we faced several key challenges. One of the primary hurdles was delivering a consistent and engaging brand narrative across three distinct markets, each with its own language and cultural nuances. In addition, the team had to navigate a crowded inbox environment, ensuring that Whiskas’ communications cut through the noise and stood out from competitors. Another critical challenge was encouraging consumers to explore the "Purradise" world, inspiring them to engage with the brand and enter their country’s competition.
Throughout, SWC worked to preserve the playfulness and strong emotional connection that has long been at the heart of the Whiskas brand, ensuring that all messaging remained authentic and true to its identity.
Deliver a consistent brand narrative across three markets and different languages
Cut through inbox noise and outperform competing communications
Encourage consumers to explore the Purradise world and enter their country’s competition
Preserve the playfulness and connection at the heart of the Whiskas brand
Our solution
We created a distinctive creative look and feel for the Purradise emails that brought the brand universe to life through digital-first storytelling. This included rich media assets designed to spark curiosity, increase click-throughs and convert interest into active engagement.
Alongside the creative platform, we delivered all copywriting and transcreation, ensuring that tone, language and cultural nuances were adapted for each market while remaining unmistakably aligned with the Whiskas brand.
Creative concepting and art direction
Production of a multi-asset email and landing-page toolkit
Copywriting and transcreation for audiences in France, Germany and the UK
Conversion-focused messaging shaped by brand and behavioural insights
The results
The campaign delivered strong engagement across all territories and drove high-quality traffic to the Purradise experience. Consumers interacted with, and shared, their personalised results in significant numbers as well as took part in the gamified competitions. SWC’s approach helped establish the Purradise campaign as a standout initiative within the petcare category, supporting long-term brand affinity and repeat purchase of Whiskas products.
We were thrilled when the campaign was greenlight for a 2.0 reboot, and can’t wait to work on it again in 2026!
What Our Client says
"The team is very hands-on with every project and develops best-in-class content. They fully dive into our brands to understand their uniqueness and help them go further. Fast turnaround time with top quality."