Mindspace: a strategic response to WeWork closures
Positioning Mindspace as a reliable alternative in the wake of WeWork's administration
The challenge
Following WeWork's administration in the U.S. and closure of several UK locations, businesses relying on shared office spaces faced uncertainty. Mindspace needed to reassure displaced businesses and position itself as a reliable, long-term solution in London's competitive coworking market.
Uncertainty for businesses relying on shared office spaces
Need to position Mindspace as a reliable, long-term solution
Our solution
SWC developed a strategic 'Work Somewhere New' campaign highlighting Mindspace's flexible, affordable, inspiring workspaces. The campaign was executed across multiple channels, including London Underground billboards, LinkedIn Carousels, and CEO messaging. Emotional storytelling using an open letter approach was employed to connect with affected businesses.
Strategic 'Work Somewhere New' campaign
Multi-channel execution including billboards and LinkedIn
Emotional storytelling with an open letter approach
The results
The campaign boosted brand visibility during a critical industry moment, positioned Mindspace as a trusted WeWork alternative, and strengthened the emotional connection with the community, reinforcing a community-driven approach.
What Our Client says
"Collaborating with SWC was the most seamless and enjoyable process. They are beyond professional and pleasant, timely, and truly creative. They handled all the hard work for us and made our job easy."