Mangajo: a strategic brand positioning for market growth
Establishing Mangajo as a unique player in the competitive beverage market
The challenge
Mangajo is a naturally brewed green tea brand inspired by Japanese culture, with no added colours, preservatives or added sugar or sweeteners.
As a new beverage brand, Mangajo needed to differentiate itself from established competitors in the saturated FMCG market. The challenge was to create a clear brand identity and positioning that would resonate with consumers and secure shelf space in competitive retail environments.
Establishing a clear brand identity in a crowded market
Differentiating from established competitors
Securing retail shelf space
Our solution
SWC Partnership developed a comprehensive brand positioning strategy for Mangajo, focusing on brand identity development, market positioning research, and consumer insight analysis.
The strategy included authentic brand storytelling and creative executions across packaging design, retail marketing, and digital campaigns.
Comprehensive brand positioning strategy
Authentic brand storytelling
Integrated marketing communications
The results
The campaign resulted in a successful brand launch with strong market penetration, increased brand awareness, positive brand perception scores, and measurable growth in retail distribution and sales. Mangajo was successfully positioned as a distinctive player in the beverage market.
What Our Client says
"The strategic brand positioning executed by SWC Partnership was instrumental in our market success. Their expertise helped us establish a unique identity and achieve significant growth."