Teledyne FLIR: crafting a strategic brand identity for a market leader
Establishing Teledyne FLIR as a market leader through strategic brand identity
The challenge
We were approached by the client to deliver a comprehensive rebranding strategy to reflect the merging of Teledyne and FLIR into a single entity and a brand leader in thermal imaging and sensing technology.
The company faced a significant challenge: promoting a core business vertical that accounted for two-thirds of their revenue, without any prior marketing framework or audience insights.
They needed a fresh, strategic approach to position themselves distinctly in a competitive market.
Creating a new brand identity following a merger
Lack of existing marketing framework
No prior audience insights
Need to promote a core business vertical
Our solution
A comprehensive brand strategy was developed, including a strategic positioning guide, creative concepts, a cohesive brand style guide, a messaging framework, and multi-format asset creation. This approach positioned Teledyne FLIR distinctly in the market.
Developed strategic positioning guide
Delivered a new brand identity and brand guidelines
Established messaging framework
The results
- The strategic and visual platforms established for Teledyne FLIR successfully positioned them as a sector leader.
- These platforms continue to influence their marketing efforts, ensuring sustained growth and market presence.
What Our Client says
"The strategic brand identity developed for Teledyne FLIR has been pivotal in establishing our leadership in the market."