Showcasing Wallonia as a thriving hub in the heart of Europe
Launching a new brand and marketing strategy
The challenge
Wallonia Brussels International UK (WBI-UK) identified the UK as a key market to drive trade and growth for the Wallonia-Brussels region. Despite the historical ties between Belgium and the UK, Wallonia was relatively unknown in the UK, and there was a need to position it as a region of innovation and excellence. WBI-UK sought to establish a new representation that would address this gap and foster stronger economic and cultural ties.
SWC was appointed to showcase Wallonia as a dynamic and thriving hub in the heart of Europe, known for its knowledge-driven growth and innovation.
Positioning the lesser-known region of Southern Belgium as a crucible of innovation and excellence
Stand out from better known European countries and regions (Germany, France, Flanders)
Capture a mass audience
Our solution
We developed a comprehensive strategy to introduce WBI-UK to the UK market, starting with a fresh brand identity and tailored messaging. Our approach included a full audit to identify key market opportunities, followed by the creation of a robust go-to-market strategy.
We launched a new brand, designed style and tone of voice guidelines, and optimised the website with SEO-driven content to ensure maximum reach.
Launch of a new foreign representation in the UK
GTM strategy
Brand creation
The results
The rebranding and go-to-market strategy enabled WBI-UK to effectively establish a strong presence in the UK. With a clear, cohesive identity, SEO-optimised website content, and a defined tone of voice, the representation gained significant visibility. In just six months, WBI-UK saw increased engagement and established stronger collaborations across key sectors like science, culture, and trade. This foundation laid the groundwork for WBI-UK’s long-term success and growth in the UK market.
What Our Client says
"SWC are a true partner. They have a real sense of expertise and passion, while also delivering both strategy and creativity through innovative and original thinking. They invested time wisely to prioritise what would resonate and be effective in target markets. I would highly recommend them."