Promena: expanding a Turkish procurement leader into global markets
Expanding global reach through strategic transcreation
The challenge
Promena, a leading Turkish procurement and supply solutions platform, had a strong domestic presence. However, to fuel international growth and increase sales, they needed to expand beyond Turkey.
With little existing brand awareness outside of its home market, Promena faced stiff competition from larger, well-established global players. Breaking into new regions required deep market research, strategic messaging, and a tailored go-to-market approach to resonate with international audiences.
Culturally specific marketing materials
Diverse regulatory environments
Varied customer expectations
Our solution
SWC Partnership implemented a comprehensive marketing strategy, the key to which was our transcreation expertise.
Our activity included cultural adaptation of messaging, localisation of technical content, development of region-specific case studies, creation of culturally appropriate visual assets, and multi-market digital campaigns.
Localisation of technical content and core messaging
Region-specific case studies
Culturally appropriate visual assets
The results
The transcreation efforts led to successful market entry in 12 international markets, a 40% increase in international lead generation, strong local partnerships, and positioning as a trusted global technology partner.
What Our Client says
"SWC's transcreation strategy was pivotal in our successful international expansion."