aPriori: driving brand growth & lead generation in the aviation sector
SWC's strategic approach to maximising ROI for aPriori at the Paris Air Show.
The challenge
aPriori, a global leader in Product Cost Management (PCM) software, sought to expand its brand presence across the European aviation sector.
aPriori Aviation needed to stand out among hundreds of exhibitors at the Paris Air Show and engage with key aerospace industry decision-makers to maximise their ROI.
Standing out among hundreds of exhibitors
Engaging with the right aerospace industry decision-makers
Maximizing ROI at a high-cost event
Our solution
We implemented an integrated lead generation strategy, including pre-show digital campaigns, innovative booth experiences, targeted networking events, and personalised follow-up sequences.
Pre-show digital campaigns and personalised follow-up sequences
An engaging event experience
Digital lead capture systems
The results
The strategy resulted in over 300 qualified leads, 15 enterprise prospect meetings, a 40% conversion rate from leads to sales opportunities, and 5 strategic partnerships.
What Our Client says
"SWC is a real special find. They have a great creative team, excellent project management and strong leadership. I highly recommend SWC for any type of marketing campaign you may be looking to run in Europe or North America. "