Markforged: bringing customer stories to life through video marketing
How Markforged humanised their technology through compelling storytelling
The challenge
Markforged is a leading global player in the 3D printing sector. In 2019, the company was ranked #110 on the Deloitte Technology Fast 500 list and has seen strong growth in the following years.
Markforged needed to humanise their advanced 3D printing technology and connect with a broader audience beyond traditional manufacturing sectors. The challenge was creating content that balanced technical innovation with human interest.
Humanise 3D printing technology
Connect with a broader audience
Balance technical innovation with human interest
Our solution
SWC developed a compelling video marketing campaign centered around Joe Townsend, a Paralympic athlete who uses Markforged 3D printing technology to create custom prosthetic equipment. The campaign included documentary-style storytelling, behind-the-scenes content, technical demonstrations, social media amplification, and community engagement initiatives.
Feature Joe Townsend, a Paralympic athlete
Documentary-style storytelling
Social media amplification
The results
The campaign achieved over 2 million video views across platforms, a 150% increase in brand engagement, significant growth in brand awareness among new demographics, and enhanced brand perception as innovative and socially conscious. It also had a measurable impact on lead generation.
What Our Client says
"The campaign successfully humanised our technology and connected with new audiences. Thank you for your invaluable contributions and creativity."