Mountain Warehouse: elevating brand awareness with a multi-channel campaign
How we helped to establish Mountain Warehouse as a household name
The challenge
As the UK’s largest outdoor retailer, Mountain Warehouse had strong market presence but low brand awareness among non-customers. With no major brand investment in recent years, the challenge was to reignite consumer interest and drive measurable sales growth.
Expanding marketing reach beyond digital channels
Establishing stronger brand presence through traditional media
Our solution
We developed and executed a comprehensive advertising strategy, including TV ads, creative campaign development, media planning across peak viewing times, integration with existing digital marketing channels, and in-store promotional tie-ins.
Developed comprehensive TV advertising strategy
Integrated TV campaign with digital marketing channels
The results
The campaign achieved a significant sales surge of over 50%, increased brand recognition, and expanded the customer base.
What Our Client says
"The brand campaign was a game-changer for Mountain Warehouse, significantly boosting our brand presence and sales."