Aviation marketing
Moove Aviation & ExxonMobil: elevating a new brand in aviation
Increasing brand awareness in the European market
The challenge
Moove Aviation, an official ExxonMobil distributor, needed to establish itself in the European aviation lubricant market—a sector dominated by established competitors and resistant to change.
1
Drive brand awareness
2
Generate high-quality sales leads
3
Position Moove as a key industry player
Our solution
SWC Partnership developed and implemented a multi-channel, data-driven marketing strategy to break into the market and drive engagement.
- Targeted digital marketing: leveraged LinkedIn and Google Ads to reach key decision-makers and industry professionals.
- SEO & content strategy: optimised search visibility through targeted keywords and multi-language content across web and LinkedIn.
- Lead generation & nurturing: integrated lead scoping, email marketing, and InMail outreach into Moove Aviation’s sales pipeline.
- Engaging video production: created compelling video content to showcase technical expertise and brand credibility.
- Analytics & optimisation: continuous monitoring, reporting, and campaign refinement to maximise results.
Targeted digital marketing
SEO and content strategy
Lead generation and nurturing
The results
- B2B brand presence established in the competitive aviation market.
- Market-leading engagement rates across digital channels.
- Top-performing search ads, outranking competitors on Google.
- Enhanced brand credibility as a specialist in aviation lubricants.
- Measurable sales leads, fuelling a strong and sustainable sales pipeline.