Mindspace: a standout brand activation in Shoreditch
Establishing Mindspace as the premium choice for creative professionals in Shoreditch.
The challenge
Mindspace offers premium co-working and workspace solutions across prime locations in over 25 cities around the world.
Mindspace faced the challenge of entering a highly competitive market dominated by established players like WeWork. They needed to create buzz and drive membership sign-ups from startups, freelancers, and small businesses in the creative Shoreditch area.
Highly competitive market
Need to differentiate from established competitors
Attracting creative and tech businesses
Our solution
SWC Partnership developed a strategic brand activation campaign that included local community engagement, experiential marketing events, strategic partnerships, influencer collaborations, and targeted digital marketing.
The focus was on showcasing Mindspace's unique design, flexible options, and community approach.
Local community engagement
Experiential marketing events
Strategic partnerships and influencer collaborations
Targeted digital marketing
The results
- The campaign resulted in a successful location launch with high occupancy rates, strong brand recognition, increased membership sign-ups, and positive brand perception.
- Mindspace Shoreditch established itself as a key player in the local flexible workspace market.
What Our Client says
"The community engagement and strategic partnerships were key to our successful market penetration in Shoreditch."