App marketing
Miller & Carter: driving loyalty with a seamless app launch
How our engaging creative and digital marketing increased customer engagement
The challenge
Miller & Carter, part of Mitchells & Butlers Plc, tasked SWC Partnership with launching their new loyalty app. The goal was to drive downloads, increase customer engagement, and boost visit frequency—while aligning with the brand’s premium positioning.
1
Drive app downloads
2
Increase brand engagement
3
Boost customer visits
Our solution
SWC developed an integrated, multi-channel campaign to maximise app adoption:
- Engaging creative theme to seamlessly communicate the app’s value across owned, earned, and paid channels.
- Targeted promotions across 110+ restaurant locations to influence customers at every stage of their journey.
- High-impact digital marketing via the website, email, third-party platforms, and social media.
Multi-channel campaign
Engaging creative and content
High-impact digital marketing
The results
- Top 10 downloads on Apple App Store & Google Play.
- Exceeded KPIs within first 10 days—doubling forecast.
- Significant uplift in customer insights and behavioural data for future CRM.