Lufthansa: driving engagement at key trade shows
How Lufthansa's trade show presence and lead generation took off
The challenge
Lufthansa is a global aviation and airline group with multiple subsidiaries and notable brand carriers including Austrian Airlines, Eurowings and SWISS.
Lufthansa needed to maximize ROI from expensive trade show investments and differentiate their presence at crowded aviation industry events. The challenge was to create meaningful engagement beyond traditional booth displays and generate qualified leads in highly competitive environments.
Maximise ROI from trade show investments
Differentiate presence at crowded events
Generate qualified leads in competitive environments
Our solution
SWC developed an integrated 'Aviation Excellence Showcase' strategy combining pre-event digital campaigns, immersive booth experiences, and sophisticated lead nurturing systems.
We created interactive product demonstrations, VIP customer experience journeys, and strategic partnership activation programs. This was combined with real-time lead qualification and follow-up automation to maximise conversion potential.
Integrated 'Aviation Excellence Showcase' strategy
Pre-event digital campaigns
Immersive booth experiences
Sophisticated lead nurturing systems
The results
Our event activations achieved a 150% increase in qualified lead generation, improved cost-per-lead by 65%, increased booth engagement time by 80%, and secured 25% more partnership opportunities.
What Our Client says
"SWC revolutionised our trade show strategy. Their innovative approach transformed passive booth visits into active business opportunities, delivering exceptional ROI on our aviation industry investments."