Branding and marketing
Lehvoss Personal Care: a fresh look for a competitive market
Elevating brand presence in a highly competitive market
The challenge
As a global leader in chemical and mineral specialties, Lehvoss Personal Care needed to elevate its brand presence in the highly competitive beauty and fragrance industry.
Despite having strong brand values, these were not effectively reflected in their website, product communications, or marketing materials.
1
Highly competitive market
2
Need to deliver a compelling narrative
3
Brand values not communicated by website
Our solution
SWC Partnership developed a bold new brand identity, shifting the focus from technical formulations to the beauty and potential of raw ingredients.
- Visual transformation – a fresh design approach featuring warm, contemporary color palettes, striking imagery, and refined typography
- Ingredient storytelling – showcasing key ingredients like Meadowfoam Oil to highlight Lehvoss’ impact on end products
- ABM-led strategy – a targeted account-based marketing (ABM) approach to reach niche beauty and fragrance professionals
Visual transformation
Brand storytelling
Target audience strategy
Creative concepting
Content creation
The results
- A stunning new brand identity that set Lehvoss apart from its competitors
- Globally adaptable marketing assets for a consistent brand presence
- Increased engagement and awareness among beauty industry formulators