Italian Tourism Board: capturing attention at World Travel Market
Showcasing Italy's diverse offerings to the world
The challenge
The Italian Tourism Board is responsible for showcasing Italy's cultural heritage, cuisine, natural beauty, and modern experiences, and generating millions of tourist visitors every year.
They approached us to deliver a campaign that would differentiate Italy from other Mediterranean destinations and reach key international markets to generate interest and bookings.
Strengthening Italy's position as a premier travel destination
Differentiating from other Mediterranean destinations
Reaching key international markets
Our solution
We delivered a campaign that included experiential marketing activations, digital content creation, trade marketing materials, and strategic partnerships, positioning Italy as an unmissable destination through compelling storytelling.
Experiential marketing activations
Digital content creation
Strategic partnerships with travel industry stakeholders
The results
The campaign resulted in increased tourism inquiries, enhanced brand perception, improved positioning in key markets, and measurable growth in tourism bookings.
What Our Client says
"The strategic positioning and storytelling of the campaign had a measurable impact on tourism growth, reinforcing Italy's status as a leading global destination."