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For over three years, SWC Partnership has worked with SAE International – the leading authority in mobility standards development – supporting their go-to-market strategy in Europe and demand-generation in North America. SAE’s global community of 250,000+ engineers and innovators is its greatest asset.
SAE had a powerful asset hiding in plain sight: a global community of over a quarter of a million engineers, innovators and visionaries – but that community wasn’t being harnessed as part of their brand story.
SAE needed a unified campaign idea that could build familiarity and drive membership across multiple markets and channels simultaneously.
Grow SAE’s active community by reaching new engineers across Europe and North America
Build brand familiarity and drive membership simultaneously across multiple markets and channels
Harness SAE’s 250,000+ strong community as a compelling brand proof point
We made the community the campaign. Developing the creative platform “The Power of Collective Progress”, we positioned SAE’s 250,000-strong global community not just as a membership offer, but as the most compelling proof point the brand had.
Two creative streams ran in parallel: a people-led approach using portrait photography and face-mosaic techniques, and a mobility-objects stream bringing collective intelligence to life through cars, engines and aircraft.
End-to-end creative development, media planning and campaign activation
Multi-channel activation across Meta, LinkedIn, StackAdapt programmatic, Reddit, publishing partnerships and eDM
Visual identity and messaging framework scaled from North America into Europe
The campaign delivered outstanding results: 2,000+ leads generated (90% of the full-year 2026 target achieved by Q1), 12,000,000+ ad impressions in under a year, and 90,000+ web sessions tracked on GA4.