Brand activation
Estée Lauder x Manchester United: a winning brand activation
A strategic partnership blending premium beauty with a global sports brand
The challenge
SWC Partnership was tasked with creating a high-impact brand activation that would:
- Engage Manchester shoppers in a unique and memorable way
- Drive awareness and sales of the limited-edition Manchester United Advanced Night Repair Serum
- Reinforce Estée Lauder’s commitment to empowering women
1
Expand global reach
2
Connect with diverse demographics
3
Maintain luxury brand positioning
Our solution
To bring the campaign to life, we took to the streets of Manchester with an interactive brand activation featuring:
- Freestyle football performances, drawing in crowds and engaging shoppers
- Live product sampling, giving women the chance to experience the Advanced Night Repair Serum firsthand
- Exclusive giveaways, including matchday tickets and branded merchandise at retail counters
Digital content creation
Influencer partnerships
Experiential marketing
Targeted social media campaigns
The results
- Hundreds of in-person engagements, creating a buzz around the campaign
- 400% increase in sales of the limited-edition serum
- A successful activation that seamlessly blended sport, beauty, and empowerment
30%
50% Increase
400%
What Our Client says
"The campaign effectively blended luxury beauty with sports entertainment, reaching new audiences while maintaining our brand's prestigious image."
Marketing Manager
Estée Lauder