Fashion Retail Academy: a bold rebrand for a future-ready institution
The challenge
As one of the UK's leading fashion colleges, Fashion Retail Academy (FRA) needed a brand refresh that reflected its forward-thinking approach to fashion education.
Their existing visual identity had become outdated and lacked flexibility across digital and physical platforms, leading to inconsistencies in branding.
A modern, fashion-forward identity
A cohesive brand system for digital and print
A bold, Gen Z-focused aesthetic
Our solution
SWC Partnership reimagined the FRA brand with a striking new identity tailored to its core 16–21-year-old audience. We also delivered a comprehensive brand style guide, ensuring consistency across all platforms, and rolled out a full suite of digital and print assets, including:
- High-impact OOH campaigns – 6-sheets, street liners, and supersides
- Branded event & marketing materials – banners, direct mail, office signage
- Digital overhaul – website layouts, email templates, social headers
- Prospectus & brand videos – engaging content to captivate prospective students
Unique brand colourway
Distinctive photography
Brand style guide
Digital overhaul
Branded event and promo materials
The results
- Our marketing activity established FRA as an iconic brand presence across London with a stronger, more cohesive creative identity.
- We also delivered seamless brand application across digital and print, creating a future-proof visual identity to support FRA's growth.