F51: launching Europe’s first multi-storey skatepark
Creating a buzz around the launch of a groundbreaking skatepark facility.
The challenge
F51 needed to create awareness and excitement around the launch of Europe's first multi-storey skatepark facility, targeting skateboarding enthusiasts, urban sports communities, and mainstream leisure audiences while establishing credibility in the competitive action sports market.
Creating awareness and excitement for a unique skatepark concept.
Targeting diverse audiences including enthusiasts and mainstream leisure seekers.
Establishing credibility in a competitive market.
Our solution
We developed an integrated marketing campaign combining social media engagement with skateboarding influencers, experiential marketing events, and community partnerships with local skate shops and schools. We also delivered a PR strategy targeting sports and lifestyle media, and a grand opening event featuring professional skateboarders.
Integrated marketing campaign with influencers.
Experiential events and community partnerships.
Targeted PR strategy and grand opening event.
The results
The launch was a huge success, with high visitor numbers, strong community engagement, positive media coverage, and the establishment of F51 as a premier skate destination.
What Our Client says
"SWC's marketing support successfully launched F51 as a landmark venue for skateboarding, climbing, and live events. "