Expanding Markforged's 3D printing brand across EMEA
Strengthening Markforged's presence in European markets
The challenge
Markforged, a leading U.S. additive manufacturing company, sought to expand its brand presence across the EMEA region.
Despite having a wealth of marketing content, Markforged faced the challenge of tailoring its messaging to resonate with European SMEs. The existing content was primarily designed for large corporate enterprises, making it difficult to engage smaller businesses in the EMEA region.
Tailoring marketing content to European SMEs
Establishing brand presence in diverse European markets
Engaging with small and medium-sized businesses
Our solution
SWC partnered with Markforged to deliver a comprehensive strategy that included transcreation and localisation of content into multiple European languages.
We also created regional content with localised case study videos, event branding and execution for EMEA trade shows, and a digital and media strategy with independent EMEA-specific campaigns.
Transcreation and localisation of content
Event branding and execution for EMEA trade shows
Digital and media strategy with EMEA-specific campaigns
The results
Since 2021, Markforged has achieved a cohesive global brand presence localised for European markets, strengthened customer and reseller relationships, increased sales of X7 and Mark Two printers, and positioned itself as the premium 3D printing solution in EMEA.
What Our Client says
"Markforged's strategic expansion into EMEA has significantly boosted our brand and sales. Thank you for your invaluable contributions and creativity that have truly enhanced our presence with European SMEs."