Travel & tourism
Eurowings x Salzburgerland: Inspiring Londoners to hit the slopes
How we supported Eurowings and the Austrian Tourism Board
The challenge
Eurowings partnered with the Austrian Tourism Board, Salzburgerland, to inspire UK travellers to swap the streets of London for the slopes of Austria.
We were enlisted to create a visually compelling campaign that seamlessly connects urban life with winter sports, driving awareness and bookings.
1
Increase brand awareness
2
Drive bookings
3
Create a cut-through campaign
Our solution
SWC Partnership developed a dynamic, high-energy campaign, “Salzburgerland Is Just A Ride Away.”
- Creative concept: a visually striking campaign featuring London street skaters seamlessly transitioning into snowboarders and skiers—highlighting the ease of escaping to the Alps.
- Full-scale production: SWC handled end-to-end execution, from ideation and pre-production to filming and post-production, ensuring high-impact storytelling.
- Multi-channel distribution: designed for maximum engagement across digital, social, and out-of-home channels.
Brand storytelling
Creative concepting
Multi-channel marketing
The results
- Strong brand alignment between Eurowings and Salzburgerland, reinforcing the ease of winter travel.
- High engagement & reach, capturing the imagination of adventure-seeking travellers.
- A compelling call-to-action, motivating bookings and driving tourism to Austria’s premier ski region.
What Our Client says
"It's great to work with the team at SWC. They deliver great ideas and we highly appreciate their involvement, effort and flexibility to meet our requests to the fullest. "
Head of Marketing
Eurowings