Brand launch
Eurowings: a spectacular UK launch that took off
How SWC delivered an eye-catching UK brand activation
The challenge
As part of the Lufthansa Group, Eurowings needed to make a bold entrance into the UK market. Rather than traditional advertising, the goal was to create an immersive brand experience to drive brand awareness.
1
Drive awareness & engagement among Londoners
2
Generate social buzz around the airline’s UK launch
3
Leverage high-footfall events to maximise impact
Our solution
We crafted an interactive experience at The London Wonderground (one of the city’s biggest summer events), that included:
- Slow-motion video activation – tapping into the trend, we encouraged user-generated content for organic social sharing.
- Integration with ‘Barbu’ talent – featuring performers from the critically-acclaimed show to amplify reach.
- Instant social sharing – users received branded videos to share across their networks.
- Flight voucher giveaways – trackable redemption codes drove direct bookings.
Brand activation
Instant social sharing
Brand storytelling
Trackable promo codes
Interactive video
The results
- High engagement & brand awareness at a major London event.
- Widespread social media reach through user-generated content.
- Direct conversions via flight voucher activations.
What Our Client says
"It's great to work with the team at SWC. They deliver great ideas and we highly appreciate their involvement, effort and flexibility to meet our requests to the fullest. "
Head of Marketing
Eurowings