Eurowings: expanding Europe's fastest-growing airline into the UK
How we helped Eurowings to take off in the UK
The challenge
As Eurowings expanded internationally, they needed a dedicated UK marketing partner to support with their brand messaging for English-speaking audiences, and develop cut through in a crowded market, competing against established players like easyJet and Ryanair.
Competitive, crowded market
Establishing a European brand in the UK
Transcreation of brand messaging for a UK audience
Our solution
SWC Partnership became Eurowings' first marketing agency outside Germany, forming a UK hub to manage their international marketing communications.
Our approach included end-to-end marketing localisation and dynamic campaign execution, seizing tactical opportunities to maximise reach.
Transcreation and localisation
Engaging creative
Eye-catching campaigns
The results
Our campaign activity significantly increased brand awareness and led to a 20% increase in sales.
What Our Client says
"It's great to work with the team at SWC. They deliver great ideas and we highly appreciate their involvement, effort and flexibility to meet our requests to the fullest. "