Eurowings: a festive brand activation at Heathrow Airport
How we helped Eurowings to take off
The challenge
With prime slots at London Heathrow, Eurowings sought to create an engaging brand activation to celebrate Official Christmas Jumper Day, while driving social media engagement and increasing brand awareness.
The goal was to develop an experiential campaign that could be filmed and shared across digital platforms, showcasing the airline’s fun and festive spirit.
Create a brand activation with cut-through
Drive social media engagement
Increase brand awareness
Our solution
SWC Partnership designed an interactive campaign centered around Eurowings’ core message of “bringing people closer together” at Christmas.
Passengers at Heathrow Airport were invited to team up and wrap a festive suitcase while wearing a Eurowings-branded double Christmas jumper.
Winners received free flights and a limited-edition Eurowings festive jumper.
Heart Radio presenter Sian Welby hosted the event, engaging participants and amplifying the activation’s reach.
The results
- High engagement across social media, driving visibility and brand interaction.
- Branded video content captured and shared across Eurowings’ digital platforms.
- Memorable passenger experiences, reinforcing Eurowings as a fun, customer-focused airline during the festive season.
What Our Client says
"It's great to work with the team at SWC. They deliver great ideas and we highly appreciate their involvement, effort and flexibility to meet our requests to the fullest."