Eurowings: elevating international social media engagement
How we helped Eurowings to take off
The challenge
Eurowings, a part of the Lufthansa Group, aimed to broaden its social media reach beyond Germany.
The airline sought to achieve seamless transcreation of content for a global audience, agile campaign execution for trending topics, and culturally relevant content for international markets.
Adapting campaign content for multiple countries
Raising brand awareness
Increasing bookings
Our solution
SWC Partnership deployed a dedicated content team to deliver dynamic and engaging social content.
Key strategies included transcreating content for cultural nuances, inspirational storytelling via weekly plans, seasonal and tactical campaigns aligned with real-time trends, and rapid-response marketing to capitalise on current affairs.
Transcreation and localisation of content
Brand storytelling
Eye-catching campaigns
The results
- Stronger international brand presence across key social media platforms.
- Enhanced audience engagement with culturally relevant content.
- Real-time marketing success, keeping Eurowings at the forefront of trending conversations.
What Our Client says
"It's great to work with the team at SWC. They deliver great ideas and we highly appreciate their involvement, effort and flexibility to meet our requests to the fullest."