Travel marketing
Eurowings: a Brexit deal worth taking
Leveraging Brexit headlines for a timely, tongue-in-cheek campaign.
The challenge
With Brexit dominating headlines and political uncertainty at its peak, Eurowings enlisted SWC to cut through the noise with a timely, tongue-in-cheek campaign.
1
Quick campaign turnaround
2
Creating cut-through content
3
increase brand awareness
Our solution
SWC Partnership developed and launched a real-time marketing campaign in a matter of hours, leveraging the Brexit debate to promote Eurowings’ competitive travel deals.
- Agile creative execution: a bold, tongue-in-cheek ad playfully positioning Eurowings as a better alternative to Theresa May’s Brexit deal.
- Multi-platform activation: the campaign rolled out across social media and major European newspapers, ensuring high visibility.
- Speed & precision: from ideation to launch, SWC’s agile approach delivered a fully executed campaign within hours—demonstrating the power of reactive marketing.
Agile creative execution
Multi-channel marketing
Eye-catching copy and content
The results
- Millions of impressions and high engagement across social media.
- Massive reshares as audiences embraced the humor and relevancy of the campaign.
- Brand standout moment, proving that quick, creative thinking can outshine big-budget competitors.
What Our Client says
"It's great to work with the team at SWC. They deliver great ideas and we highly appreciate their involvement, effort and flexibility to meet our requests to the fullest. "
Head of Marketing
Eurowings