Health and fitness marketing
easyGym: integrated marketing campaign
How we supported easyGym by doing the heavy lifting
The challenge
As part of the globally recognised ‘easy’ Group, easyGym aimed to expand its UK presence in the highly competitive low-cost fitness sector.
The challenge was to drive new memberships, improve retention, and establish brand differentiation against well-funded competitors.
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Highly competitive sector
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Drive brand awareness
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Increase customer memberships
Our solution
SWC Partnership took a data-driven, location-specific approach to strengthen easyGym’s market position:
- Comprehensive brand & site audits – analysed each gym’s local challenges and identified key marketing and operational improvements.
- Hyper-local marketing campaigns – created targeted campaigns to boost membership sign-ups and drive engagement.
- Brand awareness & acquisition strategies – implemented trial-driven marketing, digital activations, and sponsorship opportunities.
- Marketing effectiveness & ROI tracking – provided clear insights on campaign success, demonstrating value to investors and stakeholders.
Data-driven marketing
Brand strategy
Localised marketing campaigns
Brand activations
Brand sponsorships
The results
- Increased memberships across the entire easyGym portfolio.
- Enhanced brand awareness and member retention.
- Reduced cost per acquisition (CPA) and achieved £1:£6 ROI.
- New revenue streams unlocked via sponsorships and partnerships.
- Comprehensive marketing & operational audits, delivering actionable insights.