Driving awareness of Wallonia, Belgium, in the Nordics
Multi-channel marketing with cut-through
The challenge
Following a series of successful UK market campaigns for AWEX, the Foreign Direct Investment arm of the Wallonia Government, SWC Partnership was appointed to extend this success into the Nordic region.
With limited awareness of Wallonia’s investment advantages and strong competition from larger European nations, the campaign required a strategic, multi-country approach to raise profile and generate genuine interest in the Life Sciences and Metallurgy sectors.
Build awareness and intrigue across multiple Nordic markets
Stand out against larger, better-known competitors such as Germany, France, and Flanders
Generate qualified leads for regional investment representatives in the Nordics
Our solution
SWC Partnership developed a distinctive creative platform and multi-channel ATL, BTL, TTL campaign designed to capture attention and build recognition across five Nordic countries for a two-year period.
Acting as an extension of the AWEX team, we combined strategic insight, local market adaptation, and bold creative expression to deliver consistent brand presence and relevance across touchpoints.
Developed and implemented a full go-to-market strategy
Created a cohesive and adaptable creative platform tailored for regional markets
Delivered a targeted, data-driven campaign reaching highly relevant audiences
Activated across programmatic, social, digital, OOH, and industry media
The results
The campaign has achieved outstanding mid-term performance, delivering over 4.6 million impressions across industry publications, programmatic advertising, OOH, LinkedIn, and Google Display.
With 42,000 clicks and 26,000+ sessions, and consistent month-on-month growth, the activity has already generated multiple qualified leads and sparked new investment conversations in every target region. By exceeding benchmarks and driving down CPC, the campaign is setting a new standard for AWEX’s international marketing success.
What Our Client says
"This is the second time we have worked with SWC Partnership on a public contract. This time, we launched a major communication campaign in the five Nordic countries through them to promote our excellence in life sciences and Industry 5.0 to potential foreign investors. We are very pleased with their professional and friendly work, the results, the monthly reports and the summary feedback we receive, which saves us a lot of time. The team is also very responsive when we have a request that was not initially planned. "