Delivering a seamless event experience for LinkedIn
Showcasing LinkedIn at the Gartner HR Symposium
The challenge
LinkedIn were preparing to exhibit at the Gartner HR Symposium 2025 at London ExCel, and turned to SWC Partnership to bring their attendance at the event, to life. This was a flagship moment in their calendar, demanding a strong, unified presence that would engage senior HR leader attendees and position LinkedIn as a trusted partner in data, innovation, expertise, and AI.
From event logistics and booth activations to a Day 1 speaker session and creative design, our team was responsible for delivering a seamless end-to-end experience that helped LinkedIn stand out from competitors and connect meaningfully with their target audience – acting as an extension of their team.
Capture the attention of CHROs and L&D Leaders in recruitment and learning
Stand out in a crowded exhibition environment
Deliver flawless event management and communications pre, during, and post-show
Generate quality attendee leads
Our solution
Acting as an extension of the LinkedIn team, we created an immersive stand experience built around the theme of partnership and innovation.
Every detail, from concept to execution, was designed to showcase LinkedIn’s leadership in recruitment and learning, and to make an immediate visual impact on attendees.
Developed a creative concept and on-brand visual identity for the stand
Produced and delivered multiple artwork assets and engagement materials
Managed all event logistics and on-site coordination
Supplied branded promotional items and attendee takeaways
The results
The Symposium showcase was a resounding success. The stand drew consistent traffic, sparked meaningful conversations, and strengthened LinkedIn’s reputation as a leader in recruitment and learning solutions.
We achieved 250+ qualified leads, significant engagement from the target audience, and overwhelmingly positive feedback from both attendees and the internal team – an excellent example of the power of creativity, collaboration, and flawless execution.