Creating cut-through content for LinkedIn
Targeting CHROs with engaging content
The challenge
LinkedIn approached us to create a suite of engaging, high-impact content assets designed to engage CHROs across their top enterprise accounts. The goal was to cut through the noise and deliver concise, insight-led content that demonstrated LinkedIn’s broader value beyond recruitment, highlighting their depth in learning, workforce intelligence and data insights.
CHROs are time-poor, so the challenge was to transform complex data and multi-source research into clear and actionable executive-friendly narratives that inspired confidence, drove engagement and positioned LinkedIn as a strategic partner.
Capturing the attention of busy CHROs with concise, relevant, high-value content
Turning extensive data and insights into compelling, story-driven summaries
Positioning new or complex topics as essential to business strategy
Our solution
We developed a cohesive suite of branded executive summaries and supporting materials designed to spark conversation and drive engagement across key accounts. Each piece was crafted to position LinkedIn as a strategic partner, not just a platform, aligning its offerings with the most pressing CHRO priorities.
To support both internal and external audiences, we created dual-purpose materials: sales enablement guides to help internal teams activate the content, and executive summaries tailored for CHROs within an ABM framework.
Creating top-line, digestible content for internal teams and CHRO audiences
Developing multiple high-quality, topic-specific assets
Delivering strategic copywriting and storytelling rooted in data
The results
The project elevated LinkedIn’s positioning in the learning and development space, driving stronger engagement with key accounts, opening new partnership discussions, and contributing to improved renewal rates. The concise, insight-led content established LinkedIn as a trusted voice and strategically for senior HR leaders.