Belgium Trade Office: positioning Wallonia as Europe’s Prime Business Hub
How SWC helped drive international trade
The challenge
Following Brexit, UK businesses faced significant trade disruptions with the EU. The Belgium Trade Office, part of the Belgian Embassy, saw an opportunity to attract UK companies to relocate or expand into Wallonia—a strategically located region with strong commercial advantages.
Low awareness compared to competitors
Limited geographic and commercial recognition
Need to communicate key benefits
Our solution
SWC Partnership developed a bold, attention-grabbing campaign to break through the generic government messaging often seen in trade promotions. Our strategy:
Data-driven media planning – a 3-month omnichannel campaign targeting key decision-makers through:
- Native editorial collaborations with The Times newspaper & digital editions
- LinkedIn advertising for precise B2B audience targeting & retargeting
Creative disruption – we ditched conventional trade ads in favour of a striking, problem-solving approach:
- Direct, pain-point-driven messaging that resonated with business leaders
- Belgium’s vibrant national colours to boost recall & visibility
- A modern mix of script & bold typography for strong creative impact
Data-driven media planning
Attention-grabbing advertising
Seamless Lead Generation
Targeted LinkedIn ads
Innovative creative concepting
The results
- High-impact campaign that resonated with UK business leaders.
- Effective audience targeting with precision media placement.
- Standout creative direction praised for its bold and direct approach.
What Our Client says
"I would highly recommend SWC Partnership for international and national marketing campaigns. They provide excellent service, clear communication, and deliver outstanding results. It’s rare to find an agency that excels at both creative and media planning, but SWC truly overdelivers."