aPriori: expanding a US manufacturing tech leader into EMEA
How SWC helped aPriori increase its EMEA presence
The challenge
Through its unique, patented, intellectual property, aPriori enables manufacturers to accelerate product design, and bring products to markets faster while providing visibility to the sustainability of their design and manufacturing choices.
aPriori enlisted us to tackle low brand awareness within EMEA and take on larger competitors with greater brand recognition in the region.
Expanding into EMEA
Competitive sector
Low brand awareness
Our solution
For over six years, SWC Partnership has worked as aPriori’s trusted marketing agency, delivering a full-scale, multi-channel marketing strategy to establish and grow their presence in EMEA.
Targeted digital marketing – LinkedIn & Xing campaigns, digital banners, and email marketing via key trade publishers
Content & thought leadership – webinars, podcasts, white papers, and a high-impact coffee-table book
Trade media & events – editorial placements, print ads, and high-value partnerships with The Engineer and other industry media
Creative & branding excellence – website refresh, product videos, bespoke photoshoots, infographics, and brand guardianship
Lead & demand generation – landing pages with gated content and a structured customer expansion program
Digital marketing
Content and thought leadership
Trade media & events
Creative concepting
Lead & demand generation
The results
- 6+ years of continued success driving brand awareness and business growth
- 25% annual revenue uplift (FY22 to FY23)
- Team expansion from 80 to 500+ employees during our partnership
- Ongoing leadership in demand-generation strategy and global marketing
What Our Client says
"SWC is a real special find. They have a great creative team, excellent project management and strong leadership. What more could one ask for? I highly recommend SWC for any type of marketing campaign you may be looking to run in Europe or North America."