Account-based marketing
aPriori: driving efficiency in aerospace with Account-Based Marketing
How our data-driven approach supported aPriori
The challenge
aPriori, a leader in product cost management software, sought to expand its presence in the European aerospace industry by targeting key decision-makers within high-value accounts.
1
Need to target key decision-makers
2
Aerospace manufacturers reducing campaign budgets
3
Requirement to drive ABM leads
Our solution
SWC Partnership designed a highly targeted Account-Based Marketing (ABM) strategy to engage and nurture key aerospace prospects:
- Data-driven digital marketing strategy leveraging precision targeting
- ABM techniques to directly reach key decision-makers within defined accounts
- Personalised content & messaging to resonate with each prospect
- Multi-channel activation across digital platforms for maximum impact
Data-driven marketing strategy
Targeted campaign messaging to address pain points
Multi-channel activation
The results
- High-value leads generated from top aerospace prospects
- Strong brand engagement within the aerospace sector
- End-to-end campaign execution — from strategy to lead generation
What Our Client says
"SWC is a real special find. They have a great creative team, excellent project management and strong leadership. What more could one ask for? I highly recommend SWC for any type of marketing campaign you may be looking to run in Europe or North America."
Rick Burke
VP of Marketing
aPriori