aPriori: driving brand awareness & lead generation across EMEA
How SWC helped aPriori increase its reach in the German market
The challenge
Through its unique, patented, intellectual property, aPriori enables manufacturers to accelerate product design, and bring products to markets faster while providing visibility to the sustainability of their design and manufacturing choices.
aPriori wanted to expand its brand awareness across EMEA, with a key focus on the UK and Germany.
Expand brand awareness across EMEA and educate designers and engineers on manufacturability benefits
Deliver a multi-channel strategy to build awareness and generate high-value leads for Heavy Industrial sales
Our solution
SWC Partnership developed a high-impact, multi-touchpoint campaign spanning paid, owned, and earned channels:
- Strategic media partnerships with The Engineer (UK) & Konstruktionspraxis (Germany)
- Targeted email campaigns and whitepapers to engage key decision-makers
- Industry-specific explainer video to simplify complex product benefits
- Advertorial content & webinars to position aPriori as a thought leader
- Localised creative & copy in English and German for regional relevance
High-impact, multi-touchpoint campaign
Strategic media partnerships
Targeted comms and content
The results
- Comprehensive marketing plan executed across EMEA
- Highly targeted content designed to drive engagement & conversions
- Strong brand positioning within the UK & German engineering sectors
- Successful expansion—the campaign is now rolling out across North America
What Our Client says
"“SWC is a real special find. They have a great creative team, excellent project management and strong leadership. What more could one ask for? I highly recommend SWC for any type of marketing campaign you may be looking to run in Europe or North America.”"