aPriori: empowering automotive innovation through cost management
How SWC powered aPriori's electric vehicle campaign
The challenge
aPriori wanted to grow its presence in the European and North American automotive manufacturing industries, which are seeing a major period of big change, driven by electrification and technical innovation. Many design engineers are finding themselves working with new materials and every design decision carries a cost and weight implication.
These big change drivers became the theme for the campaign, positioning aPriori software as the solution to their daily design, engineering and manufacturing challenges.
Design engineers under time pressure to electrify and lightweight vehicles.
Working with new materials and understanding cost/weight implications.
Positioning aPriori software as the solution to daily design, engineering, and manufacturing challenges.
Our solution
We worked as an extension of aPriori's marketing team to deliver campaign planning and production across major markets with special transcreation for Germany and North America.
Through a combination of compelling creative and content, we were able to target specific target audience roles and address their challenges and pain points.
Campaign planning
Creative concepting
Copywriting and transcreation
The results
- Major brand impact in leading premium media and across all digital channels
- Leads generated across Europe and North America
- German creative adapted to fit with local values and nuances
- End-to-end planning, production and management