easyGym: driving growth & maximising sale value
SWC's data-driven approach to scaling easyGym's market presence and member acquisition.
The challenge
easyGym operates a global, low-cost, big-box gym franchise network, operating in 6 countries and +250 sites.
easyGym faced intense competition in the budget fitness sector and needed to differentiate their value proposition while scaling membership growth across multiple locations. The challenge was to optimise marketing spend efficiency while maintaining rapid expansion pace and improving member retention rates.
Intense competition in the budget fitness sector
Need to differentiate value proposition
Scaling membership growth and retention
Our solution
SWC implemented a data-driven 'Fitness Growth Engine' strategy, combining performance marketing optimisation, local market penetration tactics, and member lifecycle automation.
We developed targeted acquisition campaigns for different demographic segments, optimised conversion funnels, and created retention-focused engagement programs. We also used Implemented advanced analytics tracking for location-specific performance optimisation.
Data-driven 'Fitness Growth Engine' strategy
Performance marketing optimisation
Local market penetration tactics
Advanced analytics tracking
The results
Our marketing activity achieved 85% improvement in marketing spend efficiency, increased membership conversion rates by 42%, reduced member churn by 35%, and accelerated easyGym's expansion timeline by 6 months.
What Our Client says
"SWC's strategic approach transformed our growth trajectory. Their data-driven methodology helped us scale efficiently while maintaining our competitive edge in a crowded market."