Heavy industry: Europe and North America with a focus on Germany
Driving brand awareness for aPriori
The challenge
The goal was to educate designers and engineers on how aPriori’s technology helps identify manufacturability issues early, ultimately saving businesses time and money.
To achieve this, aPriori needed a multi-channel marketing strategy that would not only build awareness but also generate high-value leads for its Heavy Industrial Sales team.
Expand brand awareness across EMEA and educate designers and engineers on manufacturability benefits
Deliver a multi-channel strategy to build awareness and generate high-value leads for Heavy Industrial sales
Our solution
SWC Partnership developed a high-impact, multi-touchpoint campaign spanning paid, owned, and earned channels:
- Strategic media partnerships with The Engineer (UK) & Konstruktionspraxis (Germany)
- Targeted email campaigns and whitepapers to engage key decision-makers
- Industry-specific explainer video to simplify complex product benefits
- Advertorial content & webinars to position aPriori as a thought leader
- Localised creative & copy in English and German for regional relevance
High-impact, multi-touchpoint campaign
Strategic media partnerships
Targeted comms and content
The results
- Comprehensive marketing plan executed across EMEA
- Highly targeted content designed to drive engagement & conversions
- Strong brand positioning within the UK & German engineering sectors
- Successful expansion—the campaign is now rolling out across North America
What Our Client says
"SWC is a real special find. They have a great creative team, excellent project management and strong leadership. What more could one ask for? I highly recommend SWC for any type of marketing campaign you may be looking to run in Europe or North America."