This is my 4th World Travel Market, the annual travel show held at London ExCel that brings together a collision of travel niches as far ranging as tourism boards, airlines and even luxury hotels in reclaimed Slovenian prisons!
Having attended every year for almost half a decade I think of myself as a local of this global community. I use the event for catching up with international clients and documenting campaigns we have brought to life at the show.
But I also have a third objective at the World Travel Show, which is research into the literal world-class showcase of brand activation at the event. From live falconry to virtual reality skydiving, the show never disappoints with fascinating ways to bring the biggest brands of travel to life.